Social Media Marketing IllustrationGenerating interesting, top-quality content is a lot more difficult than it sounds. Coming up with compelling content can be a challenge when the creative well has gone dry, or when you’re strapped for time and are out of ideas, after all.

Keeping your brand agile and in top form means more than just producing engaging content, however. With the help of social media marketing, you can improve brand loyalty, achieve higher conversion rates and capture relevant traffic from search engines. How can you build a solid content library for your brand’s social media platform, then?

Tell a Compelling Story

Compelling photos and copy go hand in hand. As long as they create a cohesive story, then your website is one of the most powerful tools you can use to engage customers with your brand. The essentials of creating a compelling story include incorporating your brand colours and message, as well as developing a unique style to doing business. Furthermore, follow strong visual guidelines to ensure your content stays consistent and impressive.

Create Various Forms of Content

Users are seeking out more ways to consume content, and at present, digital video is booming. In fact, statistics show that online videos will make up 80% of all online consumer traffic by 2020! With that in mind, make it a point to incorporate videos into your content library. After all, a video can be further converted into GIFs, short clips, or Boomerangs. Be creative in handling them and watch your content library expand with various types of content.

Organise Content Based on Objective

When it comes to meeting the needs of your target audience, there are four factors that you need to take into consideration: seasonality, budget, industry and brand voice. Working with a client in the food industry, for instance, requires having a content library that reflects seasonal events such as graduation parties and birthday celebrations. Make sure you store relevant, evergreen content that will resonate with your target audience.

Make your content reach its full potential by leveraging it to connect better with your audience. By organising your marketing content better, it will be easier to meet audience needs.