The sales team of your business will carry a huge workload. They need to remain motivated, even if they get little to no closed deals at the end of the day. Each needs to overcome these momentary obstacles for your company to achieve its objectives.
Sales training experts from Frosch Learning cite the following ways your team can stay motivated and reach their goals.
Create and Build Trust
Mutual trust within a team leads to great things. If a member does not trust you and does not think you care about their career, they will find it difficult to listen to you and remain motivated in their work. Whatever you say will not inspire them and may cause poor productivity.
As a manager, you need to create and nurture trust to boost the motivation of your team. Transparency is one of the ways to build this important characteristic. Be direct or indirect with your approach on how to connect with your personnel. Each member may respond differently to the way you handle them; some may prefer private discussions, while others do not mind a public conversation.
This point has a connection to the previous one. You will need to adopt a distinct management style depending on the personality of your team. Fit into the thought process of a particular salesperson to elicit the response you need from them and to open lines of communication. Be open and direct when it comes to fitting a management style with them.
Set goals, types of feedback, determine if a member needs public or private recognition, and identify which form of communication works best, whether through email or face-to-face conversations.
Managers need to understand the “drive” of their personnel. What are their life goals? When you identify these, you will know what to say, what might inspire them and how hard you can push them. After you determine their objectives, you need to communicate with them constantly to stay connected.
These are only some ways you can inspire and motivate your sales force. Implement these to achieve your business goals and hit your targets.